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TransAlentejo
Team
The
great challenge of the TransAlentejo Walking Trails Network
is to involve as many territorial agents as possible in the
structuring, maintenance, development of tourist products, brand
activation, promotion and marketing support. This is a challenge
in permanent construction.
This
collective participation strategy is innovative in the
creation and development of tourism products in Portugal
and it was Alentejo that implemented it.
The creation of the TransAlentejo Team, with tourism technicians
from all municipalities, parish councils, animation companies,
local associations and local tourism guides, allows us
to bring together very diverse and complementary skills
and availability.
The reality is that it is not an easy task, but it is
highly differentiating in creating a robust and winning
tourism product.
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Since the first phase of the project in 2014, in the TransAlentejo
Alqueva Network, municipal technicians associated with the development
of the tourist product were involved. Interestingly, at the
time, the technical skills of those involved were varied, which
on the one hand created difficulties in involvement in the project,
but on the other brought knowledge from different fields of
professional activity.
In
the global structuring phase of the TransAlentejo Walking
Trails Network, there was the engagement of municipal
technicians from all municipalities, in an absolutely
dedicated and unprecedented way, with the involvement
of 47 municipalities of Alentejo.
The organization of the TransAlentejo Walking Festival
is the high point of collective mobilization, with coordination
being carried out for an organization and responsibilities
spread throughout the territory.
Despite the enormous and open dedication of tourism technicians
and other skills at municipal level, it was found that
the tourist product of Walking Tours and the management
of the respective networks had different degrees of knowledge
in the various locations. |
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Throughout
the festival, it was proven that it is an evolutionary,
cooperative and winning process and Turismo do Alentejo
ERT considered that it was necessary to implement
a line of training for the destination, including
awareness-raising actions followed by training actions
for the territory .
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The
territory was actively and dynamically involved in the
TransAlentejo Network, which is why in 2022 six training
and information actions were carried out for mayors
and municipal tourism technicians, presented by the
president Vitor Silva of Turismo do Alentejo ERT and
by José Pedro Calheiros, coordinator of the TransAlentejo
Walking Festival.
In 2023, training actions began under the +Próxima
Training Program of Turismo de Portugal, with the Portalegre
Hotel and Tourism School and Turismo do Alentejo ERT,
with the theme of Organization and Management of Walking
Tours, in order to train technicians municipalities,
tourism professionals and local guides to organize hiking
events in the TransAlentejo Network.
In 2023, three actions were carried out, in Alvito,
Arraiolos and Sousel, and, in 2024, four actions, in
Barrancos, Alandroal, Aljustrel and Arronches. The seven
actions were taught by José Pedro Calheiros,
as trainer and coacher.
The training program will continue in 2025.
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