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The TransAlentejo
Walking Festival
Following the complete structuring of the TransAlentejo
Network, the proposal to hold a Walking Festival was presented,
an idea that was very well accepted by Turismo do Alentejo ERT.
The event encompassed the entire territory, as well as coverage
of pedestrian routes, which is the only tourist product present
in all municipalities in Alentejo.
The festival had three editions in 2021, 2022 and 2023.
In 2024 this festival ceased to exist and the event was renamed
Alentejo Walking Festival.
In
2021, there were moments of some uncertainty due to
the pandemic, but it was essential to activate the brand
of the newly installed product, as well as start training
municipal tourism teams to be an active part in the
boosting of the local tourism.
36 municipalities participated and the event also had
four tourism seminars with international speakers, an
international famtrip with five tour operators, a sales
workshop with local tour operators and an international
presstrip with five journalists specialized in hiking,
having been a huge success, widely recognized .
Bashir Daoud, JordanTrail representative of the Kingdom
of Jordan Tourism, was an international guest.
There were 493 registered via the website and around
200 registered directly by the municipalities, totaling
693 participants. Posts on social media
had a reach of 370,000 people.
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Walking Tour TransAlentejo
"Through the São Cucufate Vineyards"
Vidigueira
20 of November 2021
Hikers, international guests and
international tour operators |
Report
of TransAlentejo Walking Festival 2021, by José Pedro
Calheiros (Coordinator) PT Version
In
2022 the challenge became greater, to achieve a second
edition with capacity for innovation and enthusiasm. There
was greater participation with the presence of 40 municipalities,
the participation of a municipality in Spanish Extremadura,
four Parish Councils in Alentejo, three tourist entertainment
companies and two local associations.
The four tourism seminars had much greater media coverage,
more popular participation and a very comprehensive thematic
and territorial coverage. An international famtrip was
held with seven tour operators, a sales workshop with
local operation and an international presstrip with seven
journalists specializing in nature tourism, achieving
renewed success in holding the event.
Thodoris Tzoumas, mayor of Skiathos (Greece), was an international
guest. There were 583 registered via the website, with
13% Spanish registered, and around 200 registered directly
by the municipalities, for a total of 783 participants.
The social media posts had a reach of 512,000
people. |
Walking
Tour TransAlentejo
"Discovery of the Royal Road" Vila Viçosa
29 of October 2022
Inácio Esperança . Tiago
Passão Salgueiro
Municipality of Vila Viçosa
Luís Araújo . Filipe Silva . João
Portugal
Turismo de Portugal
Thodoris Tzoumas
Mayour of Skiathos - Greece
José Pedro Calheiros
TransAlentejo Walking Festival
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Report
of TransAlentejo Walking Festival 2022, by José Pedro
Calheiros (Coordinator) PT Verison
In
2023 the festival underwent some changes with a reduction
in the number of seminars for two events, changing the
famtrip from international to national.
Municipal participation increased to the presence of
43 municipalities, including the municipality of Olivenza
from Extremadura (Spain) and three Parish Councils in
Alentejo.
There were no invitations or participation from the
private or associative sector.
A national famtrip was held with seven tour operators
and a sales workshop with local operation. There was
no international presstrip or famtrip. There were no
international guests.
There were 795 people registered on the website in the
Portuguese version, 22 registered in the Spanish version
(many Spaniards registered in the Portuguese version)
and 9 registered in the English version, for a total
of 826 registered, with an estimated participation of
over 200 people in direct registrations of municipalities
in a total of 1026 participants. Posts
on social networks had a reach of 719,057 people
with 20,723 interactions.
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FamTrip and Sales Workshop
Hotel Vila Galé Alter Real
3 of November
2023
Nature tourism tour operators
International guests
Alentejo tourism agents |
Report
of TransAlentejo Walking Festival 2023, by José Pedro
Calheiros (Coordinator) PT Version
Events Websites
click on each of the posters
TransAlentejo'21
3 to 28 November 2021
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TransAlentejo'22
14 Oct to 6 Nov 2022
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TransAlentejo'23
14 Oct to 6 Nov 2023
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